One of the best ways to promote your product, service or brand is to host a teleseminar. Teleseminars can also be used to target a market segment and increase income. Teleseminars have become very popular among marketing gurus and coaches as a means to reach their audience and promote their business. Below are 6 steps that beginners can follow to ensure they produce successful teleseminars.
The key to a good teleseminar is the subject matter or topic. You must select a topic that your audience is interested in or no one will attend. Look for topics that are new, relevant and have significant value to your audience. Look for a specific problem, challenge or question that people are concerned about. If people have a problem and you have the solution, people will come to your teleseminar.
Now that you have your topic, you must identify a target market. Who needs the information that you are presenting in your teleseminar? Who will benefit from the information the most? Can your teleseminar provide a solution to their problem or address a concern? If you have a list, then you already have a target audience identified.
There are various formats you can choose for your teleseminar. The most popular format is Q&A. With a Q&A teleseminar, there is immediate feedback between you and your audience. You can also use the interview format which is similar to the Q&A format.
The research-based call is another good format. With the research-based teleseminar, you use a report or a survey from your target market as the basis of the call.
Lastly, you can product an information delivery teleseminar. With the information delivery teleseminar, you deliver information and you answer questions at the end. As you can see there are several formats that can be used for your teleseminar.
A study guide is a great tool that you should use for your teleseminar. This can be a one-page PDF that you can store on your website. You can create a folder so that your attendees always know where to find your study guide.
You also need a bridge line service that can handle your teleseminar. Make sure you check the caller capacity of the service. Most services start with a minimum of 100 callers on up. You also want to ask if they offer free recordings and technical support. You definitely want recordings because you can generate a stream of income from your teleseminars by packaging the recordings as a product.
In order for your teleseminar to be a success, you have to use the correct marketing strategies to promote it. You can use email marketing, post ads online, use links on your articles or send out flyers. Even if you don’t have a lot of participants on the live call, you can market the replay.
Producing teleseminars does not cost a lot of money. This is why business owners and marketers like this method. The only cost you have to cover initially will be the expenses for the marketing materials and conferencing. Once these 6 steps are in place, the next time you produce a teleseminar, you’ll only have to pay for conferencing services.